How do Supermarkets Entice Shoppers to Spend More Money?

Woman carrying shopping bags

Most shoppers in New Zealand may be unaware that supermarkets use different strategies to entice customers to spend more money, which could be an example for other retailers.

If you have recently set up a new retail store, wall bracket makers and manufacturers can help you with different ways of displaying products to achieve the same effect.

Marketing Strategies

Supermarkets usually offer big and small shopping carts, and the size that people choose often influences the amount they will spend at the cashier. Some people avoid overspending by selecting a smaller cart.

But there are times shoppers may remember to buy something when they are already at the store. In this case, taking the bigger cart seems to be a better option. Storeowners are also aware that shoppers often use a list. This is where display shelves and product placement come into play.

Some supermarkets put fresh produce at the entrance to let shoppers feel less guilty of picking up junk food along the way. Shoppers who also just come in to buy bread or milk are likely to pick up more than that, as they place these as far away from the exit as possible.

Profit Margins

Supermarkets also place products on shelves based on their sales statistics. Best-sellers are usually within hip- and eye-level, while they put children’s items within their line of sight as well. Reusable grocery bags are also another way to stretch profit margins, following a ban on plastic bags.

Another strategy involves putting a red border on a price tag, which claims to increase sales based on research. Marketing experts also said that supermarkets make good use of end-of-aisle displays, due to their visibility from different angles inside the store.

Conclusion

Knowing the different marketing techniques that supermarkets can be useful for your own business. Product placement is one of them, so consider hiring expert help on installing store equipment for efficient displays.