A Hot Investment: Why a Hot Dog Franchise Is Bound to Succeed

Hotdog with mustard

Even for a first-time entrepreneur, the All-American hotdog can be the foundation for a thriving small business.

Have you ever been to a baseball game or backyard cookout that didn’t serve hot dogs? Franks have been here a long time, and there’s no sign of them going anywhere anytime soon. Business is best during MLB and NFL seasons, but just the same, it will never go out of business. The National Hot Dog and Sausage Council(NHDSC) estimates that 95% of American households consume hot dogs.

In America’s grab-and-go culture, hotdogs are a staple. According to the NHDSC, Americans spend about $2 billion on franks every year. Because of this, it is quite easy to conclude that entrepreneurs who choose to invest in hot dogs can easily recover their start-up costs. Those who chose to purchase a hot dog franchise, as opposed to setting up store from the ground up, benefit even more. It is very much possible for a hot dog franchise owner to earn about six figures annually.

Why a Franchise?

With a small business, marketing is everything. Your priority should be to get your brand out there and make it recognizable among your prospects. With an aggressive market, however, it can be difficult to cut through the clutter.

By exploring hot dog franchise opportunities with a reputable brand, you can spend less time worrying about marketing your products. As your products sell themselves, you can focus on running the business and keeping your customers happy.

Franchisers are also more familiar with the uniqueness of their business operation against others in their industry. As they pass on these industry secrets to their franchisees, you are unlikely to find yourself feeling like a fish out of water. You’ll have access to expert help whenever you need it, lessening the guesswork on your part.

Ready to Dive into the Biz? Here’s What You Need to Know

Adding up your costs and figuring out your price relative to your location is important. Like real estate, a hot dog business is all about location. If your cart stands outside a bustling office building in a major city, you may give your products higher prices than when you’re in a small town. Make sure not to overcharge, however. You may charge a premium if your cart is in front of, say, the Metropolitan Museum of Art, but remember that not everyone will be willing to pay over $150 for a hot dog sandwich.

Vendor equipment, staffing, and your menu should also rank high on your priority list. If you choose to invest in a hot dog franchise for sale, however, you can also take these out of the equation. Many franchisers offer a complete deal, from the branding to the staff and menu.

Hot Dog on a Stick ™, for instance, has a rock solid reputation for providing consistent franchise support and knowledge. It has been an American favorite since 1946, and clients associate the brand with fresh and original products, bright and cheery stalls, and smiling employees. By choosing Hotdog on a Stick, you are investing in a fast-growing business that serves a loyal customer base.