Before Printing: Preparations for Final Artwork

Printed materials

The way a print material is made is seemingly easy. But if you delve into it, the process can be painstaking, especially when it comes to the procedure of the art director and graphic artist. The process gets more detail-oriented when you are to send the file for printing. There are many things to look into, and missing one may result in aesthetic problems once the material is printed.

But if you are guiding your newbie art director or graphic designer, you need to know the basics. Here are some of the things that you need to know before sending your material to a provider of large printing services.

The Colour

What you see on your monitor may be different when it is printed—but that only happens when you forget this basic rule of consistency: colour setting. Keep in mind that the colour you see on screen is RGB (Red, Green, Blue). Printers use CMYK (Cyan, Magenta, Yellow, and Black), so you need to set your material to CMYK to get the desired results.

The Resolution

Often, designers overlook the importance of image resolution. If you are printing a large billboard, an image with 72 to 100 dpi (dots per inches) may suffice. But if you are not sure about how to measure things, you should seek the advice of your printer

The File Type

The file type should be compatible with the editing suite of your printer. You may save it as PSD just in case of last minute alterations. But you may want to supply your printer a PDF copy just for preview and reference, as opening a large file may take time.

Printing a billboard, brochure, and other types of print material is a painstaking process. Every step should be considered to ensure quality.